Formula for a Perfect Testimonial!
*Full Strength Pro Tip!
The best testimonials cover a person's transformation. The perfect formula is an expanded version of this: "I used to feel (negative feeling), but because of (you) and (your service), now I'm (positive feeling/transformation) because I have (the thing they were after).”
Make it easier for your clients to know what to say but offering them the formula when you request their review. For example, here's how one of my clients did a great job hitting some important notes:
Always respond to your reviews with gratitude and celebrate the win they have because of the value you've brought!