Case Study:
GrowWise
Messaging Strategy & Web Copy
Visual Identity
Website Design
Mike's practical, strategic approach to coaching sets his clients up for efficiency and stronger bottom lines. With proven systems to guide leaders out of the day-to-day chaos, businesses run more efficiently and everyone thrives by doing what they do best.
The Problem
Without a strong messaging and visual identity, GrowWise was missing opportunities to capture the attention of the right audience. Mike came to us looking for a strategy to position his offer as a polished, precision solution to his ideal clients’ struggle.
GrowWise needed a presence that spoke directly to the problems and desires of their audience: business owners on the edge of burnout, looking for a way out of chaos to focus on business growth.
The Solution
A polished presence that is both professional and human.
For messaging, we identified a narrative that positioned Mike as the guide in his client’s story. Mike empathized with the problem, provided an easy-to-follow path to the solution, and reminded his audience what success looks like when you invest in overcoming your barriers to growth.
The messaging came alive in a fresh new visual identity that embodies the clarity, growth, & forward momentum that Mike brings to his clients.
We designed magnetic visual branding and a website that’s powerful in its simplicity. GrowWise is now equipped with a logo suite, colour palette, font pairings, and a custom Brand Playbook, ensuring Mike's team knows exactly how to maintain the brand's polished identity.
