Case Study:
Navy & Sage
Messaging Strategy & Web Copy
Visual Identity
Navy & Sage Benefits is on a mission to restore humanity to insurance. Their expert team guides business leaders through a straightforward process, enabling each client to select the best plan for their budget and priorities. But their guidance doesn’t stop after the contract is signed. Where their competitors leave clients feeling forgotten and confused, Navy & Sage brings ongoing reporting, stellar support, and ease for everyone.
The Problem
They were “making do” with an unpolished logo and messaging that didn’t connect or convey the absolute top-shelf professionals they are.
The team recognized the need for a brand refresh that reflected how far they’d come as a growing, thriving company. Leaders Corrie & Terri did not want to risk being overlooked by their ideal customers and decided it was time to get it right. We all agreed they deserved much better!
The Solution
A cohesive, strategic narrative, paired with a modern, professional visual brand that is distinctly them.
With deep discovery and industry research, we repositioned the brand to stand out in the competitive landscape. The new messaging and visual brand accurately reflect their approach and services: high-level professionalism with the perfect human touch. Now, everything works together and is straightforward to activate across all channels, thanks to an easy-to-follow guide that explains how to utilize all of their elevated messaging and visual brand elements.
The Result
An aligned brand that reflects the humans behind the business & resonates with ideal clients
We created human-centred messaging and visual identity that is distinctly approachable in an otherwise corporate and impersonal industry. The messaging gets to the heart of the client’s problem, while the visual design sets the tone for an experience that reduces anxiety, increases clarity, and builds an expectation of professional solutions.
