Once you have the right words, all of your marketing becomes more effective
(and easier to create.)
A clear, compelling brand message is the key to marketing that works.
Brand messaging is the most overlooked yet critical step of the marketing process. Without the right message, it’s easy for businesses to lose clients because of mistakes like:
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Not connecting the customer’s problem to your brand’s solution
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Talking about your business too much rather than identifying your customer’s pain point
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Using insider language or making assumptions that confuse (and lose) customers
Marketing is an exercise in repetition. You just need to keep saying the RIGHT message over and over again.
Stop wondering what to say and how to say it!
Imagine having a bank of effective communication bites that you can use over and over again. This one resource saves you money, time, and brainpower as you approach each marketing task:
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Effective, concise copy for your website
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Content for your social media & bios
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Strategic themes for your email campaigns
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Effective language for brochures, proposals, and promotional material
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A memorable response to “So, what do you do for a living?”
Ease the stress and elevate your confidence as you (and any team members) share your brand with clarity and consistency. Book a consultation today!
Storybrand is a messaging framework developed by best-selling Author Donald Miller
Collectively, Don’s books have sold millions of copies and spent more than a year on the NYT bestsellers list. He has helped well over a million small businesses professionalize their operations and increase their revenue.
I had my creative agency for three years before I discovered Storybrand. Once I read this book, I felt as though I'd found the missing piece of the marketing puzzle - finding the right words.
I became a Certified Storybrand Marketing Guide to help more business owners get their messaging right so they can grow businesses they love (with a lot less hassle.)
